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Author Archives: Victoria Harres
4 Lessons Learned While Managing Creative Marketers
There is an art to managing creative marketers that must be learned and mastered before success can be achieved. Here’s how to create a space where creativity can blossom, while also meeting deadlines and impacting the bottom line. Continue reading
Top 3 Things to Resolve Before a Crisis Strikes
A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook. Kick-start your planning with these three steps. Continue reading
5 Simple Considerations for Packaging and Presenting Content
If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content. Continue reading
Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers
When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting. Continue reading
2016 Public Relations Trends: Are You Ready for What #PRisNow? [SlideShare]
When we asked you what #PRisNow, you told us it’s marketing, data-driven, multichannel, real-time and much, much more. We reflected on your responses and compiled this SlideShare of tips to help you prepare for what PR will be in 2016. Continue reading
What Is On Your 2016 Wish List?
As 2016 approaches, all of us at PR Newswire have been thinking a lot about what we wish to accomplish in the new year. Take a look at what’s on our colleagues’ #2016wishlist, and then share what wishes top your list! Continue reading
PR’s Role in Promoting Your Corporate Social Responsibility Program
Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts. Continue reading
The Value of Twitter Data in Gathering Industry Intelligence
The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches. Continue reading
How Analyzing a Social Media Milestone Is Helping Us Prepare for the Next One
PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going. Continue reading
How to Reach Audiences Beyond Your Owned Channels
Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of. Continue reading
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