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Tag Archives: Measurement
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you. Continue reading
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later. Continue reading
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy? Continue reading
How to Score a Home Run with Social Media Personas
Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively. Continue reading
How to Align Your PR Campaigns with Company Revenue Goals
Does PR have a perception problem when it comes to proving true revenue value to the business? Here are three ways to close the gap between PR and marketing reporting. Continue reading
Beyond Ad Value: An Alternative for PR Measurement
PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact. Continue reading
Plan, Do, Check, Act: How to Optimize Your Content Marketing
PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach. Continue reading
Quick Tips for Reporting the Quality of Your Media Pickup
Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value. Continue reading
Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers
When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting. Continue reading
PR’s Changing Benchmarks: 10 Questions to Make the Most of Measurement
When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks. Continue reading
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