Tag Archives: Integrated Marketing

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Posted on April 4, 2017 by Cision Bloggers

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Continue reading →

Posted in Boutique Agency - Operations, Boutique Agency - PR Agency Principal, Growth Stage, Public Relations, Publicly Traded Company - Investor Relations | Tagged Brand Monitoring, Content Strategy, Integrated Marketing, Marketing Strategy, media targeting, multi-channel marketing, PR strategy, public relations | Leave a comment

How to Build an Authentic Product Your Audience Will Value (and Buy)

Posted on March 2, 2016 by Amanda Hicken

With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process. Continue reading →

Posted in Growth Stage Company - C Suite, Growth Stage Company - Marketing Generalist | Tagged Content Marketing, Integrated Marketing, Marketing Strategy, product marketing | 3 Comments

Why Subject Matter Experts Are a Must for Your 2016 Content Marketing Plan

Posted on January 8, 2016 by Shannon Ramlochan

The pressure’s on brands to take their content marketing up a notch. Here are 4 reasons why teaming up with internal and third-party subject matter experts can help you meet your content quality and quantity goals. Continue reading →

Posted in Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist | Tagged Content Marketing, Influencer Marketing, Integrated Marketing, Marketing Strategy | Leave a comment

8 Questions to Ask to Develop a Marketing Plan on a Small Business Budget

Posted on January 7, 2016 by Amanda Eldridge

For business owners with limited budgets and resources, devising a comprehensive marketing plan that includes PR and content marketing is often overlooked. However, you don’t have to break the bank if you ask yourself these questions. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - Marketing Generalist | Tagged Content Marketing, Integrated Marketing, Marketing Strategy, Small Business PR | 4 Comments

5 Steps to Boost Your Multichannel Content Promotion

Posted on November 11, 2015 by Cision Bloggers

Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged content distribution, Content Marketing, Integrated Marketing, multi-channel marketing | 2 Comments

The Future of PR Is Now [Infographic]

Posted on November 5, 2015 by Amanda Hicken

We recently took to all of our channels to gauge how PR and marketing professionals view the current state of public relations. We asked you to fill in the blank: “PR is now __.” Read what you said in our new #PRisNow infographic. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Public Relations, Tracking & Measurement | Tagged Integrated Marketing, PR trends | 7 Comments

5 Must-Dos When Pitching Experts to Feature in Your Content

Posted on October 9, 2015 by Shannon Ramlochan

Today’s fast-paced content cycle puts pressure on content marketers to find sources fast. Answering these questions before submitting a call for experts will help you receive the number and quality of responses you want for your story. Continue reading →

Posted in Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist | Tagged Content Marketing, Influencer Marketing, Integrated Marketing | Leave a comment

The Future of Content Marketing: Creating Contextual Connections

Posted on September 11, 2015 by Amanda Hicken

Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged cmworld, Content Marketing, Demand Generation, Influencer Marketing, Integrated Marketing, Marketing Strategy | 2 Comments

Why Do You Do What You Do? Lessons From #CMWorld 2015

Posted on September 10, 2015 by Danielle Capriato

When asked “Why do you do what you do?” a content marketer might discuss attracting brand awareness, demand generation, or the importance of thought leadership. But to succeed, brands can’t just focus on the desired end result. Continue reading →