Author Archives: Ryan Hansen

105 Tips for Successful Social Media Marketing

Posted on August 4, 2016 by Ryan Hansen

Your audience is as well versed (if not more so) than you in the art of social media. This means you need to get your social media marketing right. Find out how with Cision and PR Newswire’s list of 105 social media best practices. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist | Tagged , , | 17 Comments

Content We Love: Huggies Brand Educates and Empowers to “Wipe Out” Diaper Need

Posted on July 1, 2016 by Ryan Hansen

Doing good is a great way for organizations to show people what they’re truly about. Keep reading to find out why Huggies’ partnership with National Diaper Bank Network is our latest Content We Love. Continue reading →

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Content We Love: Priceline.com Press Release Taps Into Millennials’ Travel FOMO

Posted on May 13, 2016 by Ryan Hansen

Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO. Continue reading →

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Content We Love: KAYAK’s Data Storytelling Hacks Summer

Posted on April 29, 2016 by Ryan Hansen

KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love. Continue reading →

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5 Ways Social Media Shapes Your Multichannel Marketing

Posted on April 19, 2016 by Ryan Hansen

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations | Tagged , , | 1 Comment

Content We Love: How to Add #PEEPSONALITY to Your Content Marketing

Posted on March 18, 2016 by Ryan Hansen

In a recent press release, PEEPS offered four tips for creating a “PEEPS-tastic” basket. However, these tips aren’t just a natural fit for showcasing the brand’s holiday expertise, they can also be applied to creating marketing content. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Press Release Quick Tips | Tagged , , | 1 Comment

Content We Love: How Delta Air Lines Created 80,000 Brand Advocates

Posted on February 26, 2016 by Ryan Hansen

Today’s brands are presented with many different options for tapping into word-of-mouth marketing. In fact, one sits right around you: your colleagues. See how Delta Air Lines created 80,000 brand advocates just by saying thank you. Continue reading →

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Content We Love: Under Armour and Dwayne Johnson’s Powerhouse Partnership

Posted on January 29, 2016 by Ryan Hansen

Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships. Continue reading →

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Content We Love: Merriam-Webster’s 2015 Word of the Year

Posted on December 18, 2015 by Ryan Hansen

End-of-year content can be eye-catching and easy for your audience to relate to. In our final Content We Love of the year, Merriam-Webster shows how data can not just tell an interesting story, it can also surprise you. Continue reading →

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Content We Love: insuranceQuotes.com’s Seasonal Approach to Data Storytelling

Posted on December 4, 2015 by Ryan Hansen

insuranceQuotes.com puts a seasonal twist on insurance industry data by warning consumers about the perils of the holidays. This Content We Love explores three takeaways that B2B and B2C brands can use in their own communications. Continue reading →

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