Author Archives: Melissa Toso

Beyond Ad Value: An Alternative for PR Measurement

Posted on June 28, 2016 by Melissa Toso

PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Tracking & Measurement | Tagged , | 1 Comment

How to Prove Your PR’s ROI with the Right Reporting

Posted on March 24, 2016 by Melissa Toso

To prove your PR and marketing campaigns’ ROI, you need to report on meaningful metrics that relate directly to business goals. Follow these four steps to show the worth of your next campaign. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Public Relations, Tracking & Measurement | Tagged | 2 Comments