Tag Archives: Measurement

3 PR Agency Practices for Delivering First-Rate Service to Every Client

Posted on December 10, 2015 by Lucie Curtis

If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Public Relations, Tracking & Measurement | Tagged audience research, Brand Monitoring, Measurement, Media Monitoring, Media Relations | Leave a comment

The Best Monitoring and Measurement Tips of 2015

Posted on December 8, 2015 by Amanda Hicken

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged Best Of 2015, Brand Monitoring, Measurement, Media Monitoring | Leave a comment

Why Metrics Are Key to PR’s Seat at the Revenue Table

Posted on November 17, 2015 by Danielle Ferris

Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Public Relations, Tracking & Measurement | Tagged Measurement, webinar | 3 Comments

Attribution Modeling’s Pivotal Role in Your Marketing Mix

Posted on October 7, 2015 by Asmita Singh

In a multi-touchpoint world, what’s the most efficient way to credit customer conversions to marketing channels so that brands know how to allocate budget and maximize long-term profitability? That’s where Attribution Modeling comes in. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged Demand Generation, Marketing Strategy, Measurement | 1 Comment

How to Power Your PR by Measuring the Right Content Metrics

Posted on September 29, 2015 by Danielle Ferris

In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations, Tracking & Measurement | Tagged Measurement, webinar | Leave a comment

How to Use and Measure Pinterest in Your B2B Content Marketing

Posted on August 25, 2015 by Jamie Heckler

Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged B2B marketing, Content Marketing, Measurement, pinterest, Social Media | Leave a comment

Place Analytics at the Heart of Your Content Marketing Strategy

Posted on August 5, 2015 by Chelsea Kiko

To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged content distribution, Content Marketing, Measurement, webinar | Leave a comment

Blogging Metrics to Help You Validate and Improve Your Content Marketing

Posted on July 28, 2015 by Amanda Hicken

When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth. Continue reading →

Posted in Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Tracking & Measurement | Tagged blogging, Content Marketing, Measurement | Leave a comment

How to Use Reporting to Drive Your International PR Strategy

Posted on June 10, 2015 by Alison Candelaria

When telling your brand’s story across different geographies and languages, it can be a challenge to gauge the success of your message. Learn how to use press release analytics to pin down your international communications strategy. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations, Tracking & Measurement | Tagged international PR, Measurement, reporting | 1 Comment

How to Keep Calm and Prepare for a Crisis

Posted on March 3, 2015 by Chelsea Kiko

An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to … Continue reading →