Tag Archives: Integrated Marketing

Your Sales Team: Don’t Miss This Major Opportunity for Content Promotion

Posted on September 9, 2015 by Daniel Watson

You flawlessly executed your latest PR or marketing campaign, but you feel like you’re still forgetting something. Have you reached out to your sales team? Here are 3 ways to convert more customers by connecting sales with content. Continue reading →

Posted in Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations | Tagged Content Marketing, Demand Generation, Influencer Marketing, Integrated Marketing, sales enablement | Leave a comment

Is Your Content Marketing Strategy Focused on the Wrong Thing?

Posted on September 8, 2015 by Amanda Hicken

When it comes to your brand’s content marketing strategy, what is your most important priority? If your answer isn’t Creating Demand, your content is missing the mark. Continue reading →

Posted in Growth Stage Company - C Suite, Growth Stage Company - Marketing Generalist | Tagged cmworld, Content Marketing, Demand Generation, Integrated Marketing, Marketing Strategy | Leave a comment

How to Refocus Your Product Marketing on Credibility, Not Collateral

Posted on September 4, 2015 by Chelsea Kiko

The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist | Tagged Integrated Marketing, product marketing, webinar | Leave a comment

DIY Design: 7 Effective Graphics Any Marketer Can Create

Posted on May 19, 2015 by Jamie Heckler

Effective multimedia doesn’t have to be difficult to produce. Here are 7 graphic styles that won’t strain your budget, time or resources — even if you aren’t a designer. The next time you need a visual on the fly, try one of them out. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations | Tagged Content Marketing, design, graphics, Integrated Marketing, Visual Storytelling | 1 Comment

4 Ways to Get Your Blog Noticed on Social Media

Posted on May 6, 2015 by Chelsea Kiko

Learn how to get your blog content noticed on social media and tune into the on-demand webinar “Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences” for more tips. Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations | Tagged blogging, blogtips, Content Marketing, Influencer Marketing, Integrated Marketing | 5 Comments

Content We Love: KitchenAid Mixes Trade Show Presence with Craft Coffee Line Announcement

Posted on March 27, 2015 by Caterina Lui

In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this … Continue reading →

Posted in Boutique Agency - Operations, Boutique Agency - PR Agency Principal, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Growth Stage Company - Operations, Press Release Quick Tips, Public Relations | Tagged Content Marketing, Content We Love, Integrated Marketing, marketing, multimedia news release, press release, public relations | Leave a comment

Why Audience Is Key To Your Blogging Success

Posted on March 26, 2015 by Amanda Hicken

Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger … Continue reading →

Posted in Boutique Agency - PR Agency Principal, Growth Stage Company - C Suite, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist | Tagged blogging, blogtips, Content Marketing, Integrated Marketing | 2 Comments

Content We Love: PR Tells the Advertiser’s Story

Posted on February 27, 2015 by Shannon Ramlochan

Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to … Continue reading →

Posted in Boutique Agency - Operations, Growth Stage Company - Marketing Generalist, Press Release Quick Tips | Tagged Content We Love, Integrated Marketing, Visual Storytelling | Leave a comment

Content We Love: IBM Promotes Millennial Research with Memes

Posted on February 20, 2015 by Shannon Ramlochan

Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive … Continue reading →

Posted in Boutique Agency - Operations, Growth Stage Company - In-House PR Specialist, Growth Stage Company - Marketing Generalist, Public Relations | Tagged Content Marketing, Content We Love, Integrated Marketing, Visual Storytelling | 2 Comments

How to Effectively Communicate with Designers

Posted on February 11, 2015 by Jamie Heckler

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that … Continue reading →